The most searched word in Google is the most interesting thing people look for when they start an internet venture. It is absolutely normal and you need to know what people search in a search engine that is relative to your business. People call this often as Search Trend and there are different tools to analyze the search trends. In this article I would like to explain what I feel is the best way to hunt for your perfect keyword.
Before Google introduced its suggestion tool which is so called Google Suggestions, there was no keyword prediction method when a user land up to type something in the search box. Now it is made very simple. You type something and search engine will show you the search suggestions for what people search for with respect to the keyword you typed in. This is indeed a good idea to type and look for what search engines suggest for your keyword. You will need to note down all suggestions that the search engine provide you with respect to your search term.
Google provides another tool called Google Traffic estimator which shows how much traffic your keyword is estimated to have. You can try to narrow down your keyword list by using this tool. You will need to make sure that you pick a keyword that is having moderate competition and not a very high competition.
Google Trends is yet another tool that shows you what is the traffic trend across a defined search term. On the home page you will find the hot topics of discussion across your geography.
Another tool is "Related Search" option which you can find by going to Google search home page, type your search term and click on more search tools. You will see related search, click on that and you will find related keywords to your specific search term.
Yet another interesting tool is the wonder wheel. A wonder wheel displays a pictorial representation of your related search terms.
If is good to consult with an expert keyword researcher to define a niche specific keywords that has got huge search volume and low competition.
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