You have the idea for your product and you want to bring it to life because you know that success is looming around the corner. Your confidence is charged up so what do you do next? Charge into the battlefield with your guns blazing?
You have to plan first - your method of execution.
You have to ask yourself this very important question when it comes to a project - should you do it yourself or outsource?
Well, this can be answered in one sentence - DO WHAT YOU DO BEST AND OUTSOURCE THE REST!
Remember that time is money. Don't waste time trying to be stingy when it comes to product creation. Much of your time should also be spent on marketing.
Pause for a moment, though, and ask yourself a few questions. Your answers will tell you if you are better off doing it yourself or outsourcing the work to an expert.
Firstly, are you the most qualified person for the job?
Does your skills match with the tasks required for the project? Do you know someone who can do it faster and better than you at a price you are willing to pay so your time can be better spent elsewhere? It doesn't seem reasonable to force a monkey to swim and a fish to climb trees.
If your skills don't match the project, then outsourcing is an intelligent choice!
Secondly, are you willing to spare your time to complete the job? If your schedule doesn't provide the luxury of getting the job done on time, once again, you may want to outsource to a freelancer.
Thirdly, can you spend your time better?
If you can make more money doing what you are best at, then all the more you should outsource!
Fourthly, what resources can you spare?
You can't outsource when you have no money.
At the end of the day, you have to be very objective to what you are trying to accomplish. Don't make business decisions based on feelings or emotions. And don't be afraid to say no to others.
These are all crucial to your success when it comes to developing digital products.
KEEP YOUR EYE ON THE TARGET
Here are a few guiding principles you must consider during the construction phase of your product creation project so you can produce the best quality and an outstanding end result.
The product must have a focus and maintain that focus.
Don't get distracted by 'add-on' ideas that are not related to your product. For example, don't try to promote an affiliate program bundled together with your product when it is not related to your niche no matter how lucrative that affiliate program may seem.
Make sure when you create your product, it brings you one step closer to your goals.
Never ever get sidetracked by others (including good joint venture offers). An unfocused product will not be well received.
Additionally, it will result in you spending more time and energy to finish the job--time and energy that will be wasted. Retain a focus on the true function of the product at all times.
The product must be highly desired and recommended.
Don't try to overwhelm people with details. If you go overboard, you will confuse your prospect and you will not get your desired results. Follow the KISS principle, "Keep It Simple, Stupid!"
But you must remember the most important rule:
Think like a potential buyer.
As you build your product, approach your product as a potential buyer, instead of as its creator. Don't be an egomaniac. What you may think is the best product in the world TO YOU may be worthless in the eyes of those holding the money.
Try to put yourself into your buyer's psyche and assess how he or she will react and handle your product. It is easy to distract yourself in creating your product. Make sure you make the final stage of your product that suits you perfectly, instead of one that meets the needs of buyers.
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